This is an interesting concept that I think needs more structure. It suffers the same problem that FourSquare did initially, there's nothing stopping people from gaming the system. It's also not obvious what you're supposed to do or how it works. The same framework could be simplified and used to allow people to make leaderboards for whatever they want. That could be interesting and is a concept people would easily grasp. You could also have games where people submit photos or videos or whatever the game requires and have others vote on them, which would be the score. Just some ideas that I had while perusing the site. I can see that there's value here but it hasn't been unlocked yet. Also, how would you monetize this?