In this case Monopoly for Millenials is a Walmart exclusive item. So the money is made from people going to Amazon to buy it.
It was going for 50-100$ on eBay. The only way to get it was to get a subscription to Nintendo Power during the promotion so... yeah.... I was getting a few dozen Nintendo Power magazines in the mail every month for a year and pocketing 20-70$ per subscription after the sub price and eBay/PayPal fees.
Funny thing was, if people messaged me and just asked how I got the copies I flat out told them "just go get a Nintendo Power subscription".
In any case, I found it endlessly amusing when I would go to Gamestop and see used copies of the Collector's Edition marked for sale at $50 or so. Particularly with the giant "NOT FOR RESALE" text on the cover:
http://static4.wikia.nocookie.net/__cb20110103022630/zelda/i...
https://zelda.gamepedia.com/The_Legend_of_Zelda:_Collector%2...
>In the United Kingdom, the Collector's Edition was available to GameCube owners who mailed Nintendo proof of purchase of one of several selected GameCube games, including The Wind Waker, F-Zero GX, Mario Kart: Double Dash!!, 1080° Avalanche, Mario Party 5, and Eternal Darkness: Sanity's Requiem. Consumers could also send proof of purchase of two titles from the Player's Choice range to receive the game