Blogs and fan sites for niche products had been using this to make money for a while, social media sites had not yet tried it.
The close proximity with the announcement and my interview is what really bothered me. I have a strong feeling (but cannot prove) that someone I interviewed with took the idea and ran with it. I had done a lot of research into how much money Reddit would make off of this and how to implement it at scale without breaking existing affiliate links and such.
I had literally planned it as my pitch for what I wanted to work on and why they should hire me.