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Really curious about where you got the data that Apple has 1 billion active user. I know they sold over a billion iphone overtime, but that's certainly not 1 billion different customers buying iphones. Also, I would assume a pretty big intersection of Mac or iPad users also own an iphone, so that wouldn't count as many customers either.

It is not good enough for company size of apple to just extract money. Apple needs to grow. Number of units sold is not rising fast enough or not rising at all. You can rise prices for 25% in one year or make consumers pay more but not indefinitely.

"Think differently"