Hacker News Reader

I know this is a bit off topic, so vote me down if need be...

But have you ever considered advertising on public transit? It's actually cheaper than you might think. I'm from Toronto and recently came across this article about advertising on our subway and tram system called the TTC: http://www.blogto.com/city/2010/10/ever_wondered_what_it_cos...

It might be worthwhile to check out your local subway system, if that form of advertising would hit your target market.

View on HN

This was very interesting to me. Thank you for posting it. Marketing on the web is effective and easy to measure, however I think that we often overlook the potential of offline advertisement.

GrubHub (venture-funded Chicago startup for food delivery) advertises heavily in the subway. One of the founders Mike told me that it works very well for them. A few years ago the Chicago rapid transit system was sloppy in replacing the ads, so they got a lot of days of free advertising.

Reply on news.ycombinator.com