I guess it also helps getting people to eat and leave faster, which enables restaurants to seat tables more frequently.
Ironically they later tried McCafe iniative to make lingering spaces to try to compete with Starbucks after seeing how many go there for coffee - often taking the form of a nook which fails pretty badly at the task because of the previous decorating. Illustrating quite a few other negative things about the leadership.
The big difference between that and the McD's (or even the Subway down the road) was the food at MAX was far better...! (so I can see why people were hanging around and ordering more)