How the BBB Seal Actually Negatively Impacted Conversions on an ECommerce Site

503 errors negatively impact conversions too.

I totally agree with this blog... The BBB is a place people go mainly to complain (unlike other review sites). Especially since the BBB wasn't originally founded on reviews but on grading/rating businesses.

Just goes to show you that even with a perfect 'A' score, people will still read the reviews! Adding the BBB badge to your website is just one more way for these mostly negative reviews to be seen.

(TL:DR; I disfavor reviews on the BBB site more than other sites because of how it was founded -- people generally go to the BBB to complain --- which is definitely why I could see it causing a decrease in conversions.)