All the environmentalist non-profits focus on problems by ignoring the impact that the individual has on the problems. It is better to get money if you don't tell the donor that the problem is caused by him, but by an abstract collective that is being really irresponsible with the planet. We need to start looking to ourselves.
Do you want tuna? Good, keep in mind that an important part of the plastic in the ocean is fishing gear. Do you want some beef? Good, keep in mind that what is deforestating the Amazonia is cattle crops and farms, not exotic wood.
Be the change that you want to see in the world. - Mahatma Ghandi.