My interpretation of him saying be hated is to speak and do the things you believe in even if they dont quite resemble with the audience you are in. So I think it's not in searching of people to hate you but in having the guts to speak your mind and do the things you believe in no matter what others think of it. And hatred of other people because of you doing it and them not having guts to do it sometimes comes along with it.

Mark Twain wrote about a guy (can't remember the name of the short story) who got a doppelganger to take his place in tedious social situations. The doppelganger was sent to town-hall meetings with instructions to always vote in the minority, and soon the man had a reputation as prudent and wise in matters of politics :-)

Yes. Being hated is so much better. And, so is "falling in love," which I thought made for a good balance.