I partly agree. The design on MacBook Pros was not sufficient to make me switch, although it was very tempting. It was the combination of hardware and software that did the trick.

However, I think you are underestimating their hardware prowess. There is a certain joy to using hardware (computers, musical instruments, name it). You get that with Apple hardware because of the little things. Apple things about the whole experience, which includes software, but even on the hardware side, there are few that actually pay attention to the whole. No one does it better. Packing features into a product shows you are not thinking as a whole, but just checking boxes. Innovation comes from thinking about the end result and user experience, not from features.