>> You mean, make the most money? Nobody cares about making customers happy.

> Well if you get assigned bad seats you might not come back, for this sort of thing I would say happy customers would lead back into more money

There's a lot of space between making customers so unhappy they never return and making them happy. The smart capitalist will eagerly trade the happiness if his customers for more profit, so long as he doesn't hit a tipping point that destroys his business.