CarWoo's (YCS09) Latest Guerilla Marketing Campaign

If they drove a late model sedan, people will say they look like any other crappy business car. Real estate agents often drive new cars plastered with their logos, and they look tacky as. And good luck giving a personality to a Hyundai Elantra.

If they drove a fancy sports or antique car, people will say they're just another over hyped dotcom with cash to burn. Or they will think Carwoo is for rich people buying toys.

Sometimes, marketing props that look tacky and "average" are the best ones. Advertising moved from creating high expectations or promising fantasies decades ago. Now it's all about identifying with the consumer, having a folksy charm and being "approachable".

First, it's awesome. Why? Because it just is. The end. The Camaro is one of those iconic American cars... we could just see ourselves driving this thing back in 78 and we figured lots of people know and love the Camaro.

Second, it was more important to us to pull this off than it was to worry about what car we choose. We had a few criteria: under $2000, it had to run and it had to be a bit quirky... like CarWoo! Literally we've been scrambling since the Giants got into the World Series to get this done and we just didn't have time to find the perfect car. We had to make a decision and we felt the 78 Camaro was interesting enough for people to notice. With the pink racking stripe, it's hard to miss.

Last we wanted to make sure this was about raising money for the Susan G. Komen foundation and not about us defacing an expensive car with a bunch of people's signatures. True, we are getting some attention for doing this, but first and foremost raising the money is what this is about. We've already raised several thousand dollars and I encourage all of you to make a small donation. We all know someone who's been affected by breast cancer and it's a great cause. So make a donation. There are two WePay accounts we setup on the site and anything you can donate is appreciated.

By the way, this comment was posted from a U-Haul in the middle of the Mojave Desert on our way to Texas with a 78 Camaro in tow. We're using a Verizon mi-fi and we've been connected the entire way. Only about 18 hours of driving left :) If you want more updates on our progress, follow us on Twitter. @carwoo