Why would someone buy from a Shopify store when they can get it on Amazon?

I buy from the product manufacturer’s or brand’s storefront whenever I have the choice because I no longer trust Amazon‘s supply chain.

I’m a founder of a specialty outdoor apparel manufacturer. After a brief stint of selling on Amazon we know only sell our gear via retail locations and our site. After achieving first page ranking for the category, we encountered massive problems including repeated page hijacking and low quality knock offs being sold as ours despite brand gating. I hope that discerning shoppers will model the behavior of the author and choose to make purchases of goods they know to be of high quality from manufacturer websites. This being said Amazon is great for product discovery and I hope we can build our brand effectively through legitimate reviews such as Backpacker, Ourdoor magazine, etc. Even though we’ve gone all in on social media our purchase rate from FB and Instagram is awful as our target buyer is wealthy fly fisherman over 50. Any tips on how to generate more online sales away from Amazon that older demographics utilize?

Shout out to bandcamp where you can better support artists often.

At some point Shopify may create warehouses and stock the popular goods from their largest clients and handle the shipping, fulfillment.

Thus there will be "Fulfilled by Shopify."

1) marketing collides with a consumer who doesn't always comparison shop. that's probably most people, including myself, although it varies based on category

2) the person dislikes Amazon for whatever reason (marked-up price, UX, supply chain concerns, whatever)

I buy from shopify store when the seller has not listed that product on amazon. Otherwise, i always choose Amazon because using amazon i am able to dispute without chargebacks and trouble, when a seller sends me broken stuff.

Amazon handles returns free of cost where i live, so i don't need to courier return on my own.