Starbucks is a very interesting part of this.
It’s success in the 90’s and early 2000’s was largely due to it being a “third place” — the place where people would gather outside of home or the office. It was very social. Very much like the way the corner bar used to serve the same function in decades past.
But then Starbucks decided it didn’t want people hanging around in the stores so much, in order to make room for more merchandise and to increase churn. They were reconfigured to make people go in, spend their money, and then just go. Or worse — use the drive-thru.
I actually met the person responsible for the furniture at Starbucks stores. This was right about when the stores got rid of comfy, squishy chairs and went to those tall, spindly metal backless stools. I asked her how anyone was supposed to sit comfortably on those things for a long period of time. She didn’t have an answer, and then the corporate PR guy stepped in.
She was a small person of Asian descent and, IMO, had designed Starbucks’ furniture for herself and her circle, which fit nicely into Starbucks’ density goals. To me, it seemed like it never occurred to her that people of statistically average size, or even fat people, should be made comfortable in the stores.
If you were a frequent visitor of Starbucks in the 00’s, you’ll remember it was right about then that the coffee chain went from being a neighborhood fixture to just another corporate outpost.