A few years ago I visited a large electronics retailer to buy a Windows laptop to put Linux on. I’d been a Linux user for years. But the service was so dire at the store I became irritated. No one knew what they were talking about. I waited twenty minutes to talk to a member of staff, who went to find another member of staff, and left me waiting an additional twenty minutes. I thought fuck this, left, and walked by an Apple store on the same street. I was curious and popped in to have a look. The experience was such a contrast that I bought a MacBook Air on the spot. Five years later and I’ve bought another MacBook, two iPhones, two iPads, and god knows how much software.