I don't know, most Chinese people I've met are at least as selfish as the average Westerner, often more (and let's not even begin about the stereotypical "I don't care about anything" 60 year old Chinese tourist). I'm no expert, but while surely many Chinese rulers have emphasized these values, I'm not convinced that the population ever cared much about them.
They're a splendid list of values to drum up, though, if you're the one whose boot indefinitely stamps on your subordinates' collective faces.