I knew nothing about Eindhoven until my daughter went there recently because she's considering going to the Design Academy there.

She told me an inspiring story about Louis Kalff, the designer behind the success of Philips.

"He had written a letter to Anton Philips, President of Philips, to tell him what he thought of the company’s advertising and how it could be improved. Just a few days later he was called into the head office to be offered a job."

http://applications.nam.lighting.philips.com/blog/index.php/...