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You are not alone. This might be the 3rd or 4th time I am seeing this and thinking the same.

Well, perhaps it's time to put some science behind it and do some RCTs ...

I've noticed the same pattern. There must be something to it.

Indeed, the first I heard of it was from Y Combinator's own Aaron Iba: http://aaroniba.net/how-i-cured-my-rsi-pain

I think the raving is due to four factors:

- It sets off every rational person's bullshit detector.

- It works anyway.

- The effort required is minimal (just reading the book is enough for many people).

- The payoff is life-changing.

When you experience all this first-hand (as I did), it's hard to not become an evangelist. It has no business working, and it yet it does. In this community, I think we have a strong desire to share bewildering things like that with each other.