I don't blame them -- I've never been in a wildfire or imminent disaster situation, but my impression is that the majority of the people who've died in the fire didn't die because they were completely ignorant of the fire until it was suddenly upon them. They are aware of the warnings, but don't believe until it's too late that they are in imminent danger. So I don't think the victims as being particularly irrational, just particularly unlucky.

I've watched this video, and I've seen it shared frequently with people highlighting exclusively the "dumb" woman and her makeup, as if that seemingly superficial decision by her was the thing that led to her tragic death. There were others who died at that gate in the fire, and they all made decisions just as superficial as wanting to put on makeup beforehand -- I mean, in the way that every delaying decision is incredibly superficial when we consider it in retrospect.

When there is a fire alarm, the only 100% correct thing to do is evacuate the area immediately.

The fire alarm went off during one of my final exams at university.

Immediately the invigilator shouted "stay seated, we wait for confirmation", but within a few seconds a security guard ran into the room and shouted "please leave immediately".

There was a fire, but I assume this process was in place to take account of people trying to disrupt the examination. I don't know how long the invigilator would have waited for security.

The invigilators tried to find everyone outside and keep us together without discussion, but that was unrealistic in Central London, there is too little open space.

Fire fighters extinguished the fire within about half an hour, and we finished the exam.