Unlike other options like DPDK, eBPF programs are tightly integrated in the kernel. They allow you to write kernel code that the kernel can safely run. They are simple to write, easy to install (it's just a syscall) and there are tools in Rust and other languages (check out BCC) that allow you to compile to eBPF bytecode from various languages. You're also not just limited to networking. eBPF programs can hook in to many places in the kernel, and there are already efforts to build new system performance tools using eBPF.