Can't speak for the Americas, but here in Europe QR codes aren't used that much, I feel, except maybe for mobile payments. Compare this with China, where QR codes are in literally every store, each taxi driver has a printed one nearby and even street food cards use them to pay. I can't see this one becoming popular, given how many are printed on glossy / dirty paper (often using black and white printers as well). I am amazed though how well the standard QR code works in most cases, even with everyone adding an icon in the middle of it (and basically removing error correcting redundancy).
An interesting QR thing I picked up last time I was there is how circular QR codes are becoming more popular, see e.g. https://irf.fhnw.ch/bitstream/handle/11654/17880/Fokusreport... and https://en.wikipedia.org/wiki/ShotCode for earlier approaches but WeChat has started using its own thing, kind of like Facebook and Snapchat are doing: https://chinachannel.co/wechat-launches-new-mini-program-qrc...