Get to 10 customers, and then double down on anything that worked.
Some ideas for the first 10:
- write an essay about something interesting that you can weave your business idea into, submit to tech blogs like hackernoon
- join a maker group that can help you in an informal quid pro quo with social media shares and upvotes
- launch on hacker news, product hunt and indie hackers. All have their rituals. Spend a little time, not too much, to get it right.
- contact all the people you talked to before/during product development (bc you did talk to people, right?)
- use an seo keyword research tool or just start searching for things and use the suggestions at the bottom of the google results. Write actual content on your website that is directed toward answering these questions. Seo compounds slowly so start early.
- find places your customers are (questions on quora or stack overflow; Facebook groups; etc) and learn about them and interact without being spammy.
These are the techniques we used to take Cronitor to 10 customers and then hundreds more.