I would like to know your opinion regarding the content problem that people prefer sharing their content on the established platform (simply for widest reach) which prevents new players from emerging (since they are intimidated from scraping said content, even if the original poster intended the widest reach).
Suppose there was an intermediary platform so that the user uploads his content/video once to the intermediary platform, and can then select which platforms may use the content under what conditions (i.e. perhaps for free, perhaps for a user-set minimal amount of remuneration, ...), or perhaps instead of selecting which platforms, selecting the rules to which a platform must adhere in order to distribute the content (so that new players can instantly start hosting a diverse set of content as long as they adhere to these rules). The user thus only needs to upload once.
Obviously it would require youtube etc, to provide API access for the intermediary so it can post the content without being able to hijack a user's account on youtube etc...
This would not be in their interest of course, so anyone attempting to create this intermediary upload service would face a never-ending cat and mouse game, somewhat reminescent of youtube-dl...
Perhaps instead of silly link tax rules, it would be better for governments to force platforms above a certain size/usage to provide API access such that these intermediary upload services can flourish.
They might effectively become some kind of consumer/producer protection organizations, by proposing multiple usage standards (like my video MUST NOT have ads, or perhaps the opposite for another user, my video MUST be remunerated at x cents per y views, otherwise the platform may no longer distribute my content, ...) from which their users can select...
apart from "pure format" content like music, videos, ... as soon as there is more compound structured content, like a blog post with images, it would be hard to standardize the format.
then there is the problem of authentication, especially if a user uploads a video through the intermediary, and 1 year later a new platform wishes to distribute the content on its network too, and after another year the user wants be active on this platform, there is already an account, and how does he get his login credentials?
In theory the intermediary could have a messagebox for each user, and the platform can send the credentials to the user in this messagebox, so that if interested a producer can decide to make use of his account on a new platform...
Edit: so while currently all the platforms act like publisher and printer separate the market into publishers (intermediary rights managers) and printers/distributors (big platforms like YT etc). Similar to how humans decided it was better to split up doctors and pharmacists to prevent de facto quackery of selling whatever you happen to have on hand, or cheaper deals for...