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> He rarely gets four hours of sleep.

Right.

I genuinely don't get where this glorification of no/ little sleep is coming from.

Is this glorification? It seems like they're just stating a fact. It's mentioned right before that he wakes up every day without an alarm, so this is part of his routine.

He should close Saturday, and get a hechsher. He’d get more business and some rest.

> Saturday, and there will be twice as many customers

Yes, but being open Saturday, he won't have Jewish customers, who are in the prime demographic group for bagels.

Except, ya know, the twice as many customers he mentioned he gets on Saturday.

He won't have the Orthodox Shabbat-observing hechsher-seeking Jews. Most American Jews, and I suspect most Vermont Jews, are quite open to buying a bagel on Saturdays, or from a bagel shop that isn't strictly kosher.

Source: I am such an American Jew, though not from Vermont.

Doubly so for his non-Jewish customers.

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