Apple Suppliers Suffer as It Struggles to Forecast iPhone Demand

wsj.com

10 pointswyclif5 comments

"suffers to forecast" = "experiences lower than expected" ?

The first part of the article seems to suggest that Apple overestimated demand for the newest phones. It could still be "the best selling iPhone of all time", but they had expected it to sell even better than that.

I expect they’re also getting higher demand for older models. I wanted to get an Xs but when I held the smallest model in my hand it was just too monstrously big.

I want a phone not a portable TV. It’s the first time I didn’t buy the latest phone.

Apple can't stop being evil in any realm of it's business/existence!

- “Doing business with Apple is very risky as it often reverses what it has promised,” said an executive with a supplier

- "Apple tightly controls margins and asks many suppliers to make big investments in specialized machinery to make its products, suppliers say."

Apple wants the suppliers to take on undue risk for it's products, but doesn't part with any of the benefits! Typical

"it's" -> "its", twice.

Reply on news.ycombinator.com