New process nodes get more and more expensive - especially if the node is new (bad yields etc.) So you want to get the most out of it as possible, which AMD does with this strategy.
For example Zen 1 8 core chips are 213 mm2 on 14nm. On 7nm these chipse would be > 106 mm2 (because the analog elements don't scale). Zen 2 chiplets should be at most 75 mm2 (while also increasing cache, widen AVX etc.) which is mobile SoC territory which means they are cheaper to produce (better yields etc.). Since Intel uses monolithic dies AMD already had an cost advatage, with Zen 2 it's not even funny.
Especially if the guesses of many people are true and AMD designed the IO chip to be cut down, which means they can reuse it for their desktop CPUs (Ryzen on AM4). Anonther nice advantage of this would be that they can bin the chip even better for EPYC, Threadripper and Ryzen.
AdoredTV does a good job of aggregating all the infos/ideas that are floating around and presenting them: