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Comment by fermienrico | Hacker News Reader

On a side note: I think Pentagram did an amazing job with the WCC branding [1] in 2014. It's ridiculously non-conventional for a serious organization such as FIDE to adopt it. They did reject the proposal for Shuka Design for the new "pawnographic" (as it was hastagged on twitter) logo [2] for the 2018 championship and only kept the arms tangled up around a chess board. Still, its extraordinary and personally I love it. Oh and they have a King's Gambit perfume [3][4] for sale.

[1] https://www.pentagram.com/work/world-chess

[2] https://www.bbc.com/news/world-42425587

[3] https://www.smellchess.com/

[4] https://shop.worldchess.com/shop/chess-perfume

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> serious organization such as FIDE

It's wort noting that up until recently, FIDE had a president who was full-on batshit crazy. He repeatedly claimed in public that he had been abducted by aliens. He (and by implication FIDE under his rule) was sanctioned by the U.S. Treasury for financial involvement in the war in Syria. Corruption was an open secret. It's a bit of a stretch to call FIDE under Ilyumzhinov a "serious organization".

Before such claims one/both of you would have to define what "serious organization" means when you use it, as it would appear that you might be equivocating relative to how he used the term.

I'm glad they rejected the Shuka Design, that thing was over-designed and bad on so many levels. What is the version. What are you referring to by "only kept the arms tangled up"?

I really like the ones from [1], now that's what I call great design.

You can see the modified logo with just arms here: https://youtu.be/3RHo68RDFtU?t=8

The 2014 branding reminds me of the best of mid-century graphic design. Very rare to see it today.

I think the official logo has some Chilly Gonzales Ivory Tower vibes.

Edit: The album art: https://www.chillygonzales.com/wp-content/uploads/2017/09/GE...

Thank you for sharing this. I love the logo, but IMHO the overall look of the 2014 design (type, grid, illustrations) is a little too similar to theguardian.com aesthetic.

Edit: I was commenting on the 2014 design.

Looks a combination of Escher and Picasso aesthetics.

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