The Complicated Legacy of Stewart Brand’s “Whole Earth Catalog”
newyorker.com
newyorker.com
Sadly, it turns out that it's largely moribund. There was barely anyone on there, and nothing interesting was happening.
They were more than happy, however, to take my money for the $15/month subscription fee. So happy, in fact, that they ignored my multiple emails trying to cancel. And nobody answered the phone. Ultimately, I had to contact my credit card company to block the charges.
I was thinking seriously about joining a few months ago, because I think a "social network" / forum that caters to its paying users instead of advertisers, and has a membership fee and something less than 100% anonymity to keep the riffraff away is a nice idea.
Unfortunately, that doesn't seem to be a practical business model.
It’s a bunch of content on Brand and then makes a slew of subjective statements that seem like I’m supposed to know the author. Or look for future pieces.
So the piece informs and then adds some apocalyptic musings with no basis other than the author’s neuroses.
“ As I sat on the couch in my apartment, overheating in the late-afternoon sun, I felt a growing unease that this vision for the future, however soothing, was largely fantasy. For weeks, all I had been able to feel for the future was grief. I pictured woolly mammoths roaming the charred landscape of Northern California and future archeologists discovering the remains of the ten-thousand-year clock in a swamp of nuclear waste. While antagonism between millennials and boomers is a Freudian trope, Brand’s generation will leave behind a frightening, if unintentional, inheritance. My generation, and those after us, are staring down a ravaged environment, eviscerated institutions, and the increasing erosion of democracy. In this context, the long-term view is as seductive as the apolitical, inward turn of the communards from the nineteen-sixties. What a luxury it is to be released from politics––to picture it all panning out.“
In the late 60s, as the early political struggles of the the baby boomers were coming into full flower, Stewart Brand published a series of books about how to build back-to-the-land communes. While they were high quality productions and somewhat influential, they were written based on some mushy political ideologies that have since been discredited. In the present day Brand, now an old man, has realized some of his mistakes and half-heartedly distanced himself from the premises of the "Whole Earth Catalogue". Instead of a sort of pseudo-intellectual hippy libertarianism, he now identifies with the thinking of people like Steven Pinker, another baby boomer, who has written extensively about how despite the obvious growing problems of the early 21st century, everything is actually fine. The author closes by musing on the damage the boomer generation has caused.
The paragraph at the end is not a random addition - it's the point of the article. The point is: Brand had it wrong in the 60s and he has it wrong today. His calls to retreat from politics and build utopian communes in the 60s reflect his panglossian attitude now; in both cases, he washes his hands of the hard work of actually building and surviving the real world.
Also - if you're not familiar with Anna Wiener, I think her best work is the essay "Uncanny Valley": https://nplusonemag.com/issue-25/on-the-fringe/uncanny-valle...
I think knowing this piece is part of a larger set of work helps me with my wtf perception.
It seems odd to wrap up lots of different issues in a single individuals contributions. I don’t know if boomer problems can be pinned in the whole earth catalog as a failure. It’s possible that the catalog can be valuable without curing all ailments and would like to see the authors thoughts on net positive/negative. (As opposed to description of catalog, description to current problems)
Indeed they are. Did you click on the article? Were you presented with ads? (I will assume you didn't click any).
If so, it served its purpose. If not, you offer no value to the New Yorker.
Of course, you could give publishers money in exchange for content on a monthly basis, thereby incentivizing them to continue to produce stuff you think is worth the money.