> "As is often the case with Amazon, what seem like strange or inexplicable new behaviors are often old retail strategies unfolding on the internet, quickly, and in plainer view. Brooke Mille is no more a lie than any other brand: It’s just newer and faster and more online. And it has a lot more company."
In other words, nothing new here, Amazon is doing what retailers have always done, just on Internet scale. As someone who worked in retail for a long time, I kept waiting for the punchline but I should have read that last paragraph first.
It's hard for me to figure out why this is newsworthy. I wish the New York Times would stop publishing stuff like this. Amazon does a lot that is interesting, evil, novel, etc. to report on. This article just adds noise.