The most confusing thing about the line at Franklin's is you can just order it to go and skip the line entirely. Granted, you have to plan ahead a bit, but who's deciding at the spur of the moment to go eat lunch at Franklin's anyway?
I don't know if it's driven by Disney resorts and cruises, but it seems as if people like standing in line for some reason.
So many clubs make people line up for no reason other than to have a line.