My grandfather passed away a few years ago and my much younger relative in college in Hawaii decided to make a gofundme page to raise money for the plane ticket to his funeral. I could have paid for his ticket no problem, but I got the feeling the gofundme wasn't really about the money. It somehow was just "what you do" for a bit of attention.
Call me old fashioned but I don't really like the way it looks when my family members are begging all over facebook for something the family could easily take care of. It also feels weirdly exploitive of people who are bad with money management. His parents are solid middle class, but I personally know one of the people donating $100 to his gofundme was a fifty-something year old waitresses with a heart of gold and no sense of budgeting.