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I'll take intentions over wilful ignorance any day

Ignorant/mistaken good intentions can do great harm. The difference comes when someone is told that they are doing harm. Do they stop or carry on?

Well when they’ve been told then it ceases to be good intentions no?

You must be fun in the real world.

Don't let perfect be the enemy of good. They acknowledge there are always trade offs and costs. Their goal is to find the option that does the least harm.

Plus they're actively working on the microplastics problem: https://www.patagonia.com/blog/2017/02/an-update-on-microfib...

In regards to their product, they make high quality clothing that lasts longer (reducing consumption) and sheds less.