Smoke from the Camp Fire Forcing Bay Area Schools to Close
abc7news.com
abc7news.com
As I understand, fires in CA are given names almost immediately upon being designated as incidents (because it aids communications/tracking/incident management), usually a single word name based on the name of some geographic feature located near where they started, and different than any other name of a fire then in active management in the State. Aside from verifying uniqueness, I suspect the effort that goes into name selection is no more than looking at a map and grabbing a word from a conveniently located name.
In the case of the Camp Fire, the name comes from Camp Creek Road.
It wasn't massively destructive when it got the name, though that probably wouldn't have any effect anyway.