Fun fact: Nike's mission is to do everything possible to expand human potential.
https://www.economist.com/business/2018/08/02/mission-implau...
https://www.economist.com/business/2018/08/02/mission-implau...
Their public mission statement is a bit more innocuous: At Frito-Lay, delighting our consumers is job No. 1. To us, that means putting consumers first in every decision we make - from the quality and care that goes into making our snacks to the ways in which we give back to the community and care for our environment.