Hacker News Reader

Comment by simonebrunozzi | Hacker News Reader

Wild guess: if they do well, they're going to be either acquired by Amazon (Go), or crushed by them.

(Jordan from Standard here)

We're delivering autonomous checkout to Amazon's competitors across the world. Amazon can only crush us if they crush the entire retail sector, which will be a tall order, especially with the slew of startups emerging to help defend retailers from Amazon's entry into the brick and mortar world.

They could be acquired by Walmart, or Target, or any number of other retailers.

If they continue to raise and add Amazon competitors as customers, they'll be in a similar position as Instacart. Selling to anyone whose in competition w/ Amazon

I see no reason Amazon would want to acquire them: Amazon is a few years ahead in their technology and already has the logistics back-end and branding.

Hi, I'm the lead investor in this round for Standard Cognition. From what we can tell, Amazon has actually over-invested in sensor technology that results in expensive reconfiguration of shelves and stores. It works for Amazon since they are building stores from scratch, but existing retail partners don't want to put that kind of capital into reconfiguration.

This is where a camera-only approach really shines, which is why the team has gotten so much adoption from retailers. This tech is literally the way incumbents can fight back against Amazon's encroachment.

Couldn't Amazon license their technology? Making it another AWS service, but with custom hardware?

Reply on news.ycombinator.com