I've been fortunate in building a consultancy that's grown pretty quickly almost entirely based on this insight (https://superwork.io). We've helped some companies basically 2x just by dumping their existing SaaS-based processes.

The days of one-size-fits-all SaaS are numbered.... most companies can find massive efficiency gains through smart deployment of tools like Airtable and Zapier with turnkey automations.

There used to be a time this wasn't feasible because the only option was to hire a development team and deal with legacy software - we don't have that problem anymore.