The craziest part to me was that they wanted to discredit their protestors via both: 1. anti-Semitism (claiming the protestors were working for Soros) 2. anti-anti-Semitism (claiming the protesters hated Jews)

I feel like there's an incredulity limit to what a company can do before the general populace starts revolting against them, and attempting to combine these two tactics may severely strain it, if not blow past it altogether.