I don't know how this works in Germany, but in China, it usually goes this way:
doesn't matter if you are good at or even know it (officials won't care), just scour the internet and produce a PPT, pull some strings to arrange a fancy dinner with relevant local officials, deal done, once you got the money hire someone to do a demo, profit.
One woman bragging about this was vacationing on the Palm Jumeirah island in UAE last year, she was there pitching her block chain projects to Arabs.