[1] - https://www.theguardian.com/technology/2018/oct/16/uber-targ...
[2] - https://www.bloomberg.com/news/articles/2018-11-13/waymo-to-...
[3] - https://www.cnbc.com/2018/08/27/toyota-to-invest-500-million...
[1] - https://www.theguardian.com/technology/2018/oct/16/uber-targ...
[2] - https://www.bloomberg.com/news/articles/2018-11-13/waymo-to-...
[3] - https://www.cnbc.com/2018/08/27/toyota-to-invest-500-million...
Won't they eventually hit a point where they promote their product less aggressively and generate significant revenue off the massive ride-sharing network that they've established?
As for large network effect this is my layman talking, but it's only important on markets with highly mobile population like US or EU. Problem of Uber is that high percentage of population in many countries rarely travel outside of their city, region or country. While you travel a lot Uber is great: you arrive and it's working almost everywhere, but if you stay within borders of your home city 95% of time you can as well use some NotUber app instead if you like it more of it cheaper.
And since back then we already had multiple taxi services (mostly without mobile apps though) with quite low price they likely spend a lot on underbidding them.
Also - Uber might be doing some big write-offs and dumping the ugliness of their spreadsheets now rather than later.
Basically they get rid of as much toxicity as early as possible, so the road to the IPO is more roses.
New CEO's often do that, dump the crap right away the first quarter they are there, so it can be written off as 'restructuring' by analysts. Uber does in fact have a new-ish CEO, maybe it's a little late for this, but not too late maybe.