So much better.

so elastic!

It feels like English should have a provision to factor out the word "elastic" in this case.

Just assume every word in the sentence is elastic.

You nailed it, I hate the tendency of english speakers, specially in tech, to use nonsense acronyms when it would be much easier and understandable to use the word itself, or at least part of it.

> No soup.

Yeah, what you did is more like a porridge that makes you choke.

The problem is partly that AWS—sorry, Amazon Web Services—refer to their products like this in all their documentation and marketing. Using acronyms is great for brevity in communicating within closed environments (we use our own acronyms within our own office to refer to many things, including clients), but if you're product names so long-winded in the first place that you're acyronymizing them all publicly in your own materials you have a problem.

No way engineers will ever do this. We're far to use to TLAs and also, it's way too long. Having a simple, metaphorical brand name allows you to then build on top of that. Can you imagine if Java had instead been called WriteOnceRunAnywhereC++Alternate instead of java? Then, we'd have the writeoncerunanywhereC++alternate Virtual Machine

Hmm interestingly they renamed that to Elastic Container Service. It used to be named kinda recursively as EC2 Container Service.

[0] https://aws.amazon.com/ecs/

[1] https://aws.amazon.com/about-aws/whats-new/2014/11/13/introd...