Can we talk about Molekule? Their team and some SF tech community folks have been plugging it all over Twitter during this tragic wildfire crisis. But it seems like snake oil to me. It’s $800. Certainly for smoke particles it can’t possibly offer any more protection than a standard HEPA filter. But even for its claimed ability to nuke VOCs, the claim seems ridiculous. While particles can deterioriate under prolonged exposure, the airflow must be too high and the exposure too short to make much of a difference.

What gets me is how these guys misuse “science marketing” to play on people’s fears about germs. Add the shameless exploitation of a real tragedy here.