Adobe Demos Flash to HTML5 Conversion Tool
blogs.adobe.com
blogs.adobe.com
Their revenue model historically based upon flash content tools, and not flash as technology. and Now they are focusing their energies to make better tools for HTML5, not fighting it.
And no, I don't imagine their revenue model being based on Flash content tools. Adobe is much more than just Flash.
But even still, I think they have a big leg up here. Imagine being a Flash developer, and Flash suddenly supporting HTML5. You can take what you've learned and leverage it against new tech. Instead of Flash authoring tools just authoring for Flash, now they can support all these cool open standards.
If anything, that's a great justification for using Adobe products.
I've been watching them hopefully for a couple months, and it's been looking pretty good (see the demo of Strongbad in js here: http://smokescreen.us/demos/sb45demo.html ), but unless they end up with a better product than the code Adobe rolls out, their program will probably get little use. If it wasn't supposed to be open source, I could suggest he sell it to people with noncurrent versions of CS who didn't want to upgrade, but just wanted the HTML5 export feature.
When I see an interactive RIA so easily converted to HTML5 then I will be impressed.
Anyone else notice that "fun fact"? Sounds more like Adobe's way of implying that HTML5 might just be a "fad".
I think it's their way of reminding the population that Adobe creates tools that other people can use to create what they want. People seem to think that Adobe is against standards, when the truth is they've been working a long time to support standards in their products. That doesn't mean they only support standards. Of course, I don't know anyone who does.