> people are more likely to open a Medium url when it shows up in link aggregators. People trust the familiar url far more than www.mypersonalblog.me

I know this is just anecdotal, but I assume anything coming from Medium is usually less worthwhile. First, the author isn't important on a Medium article. Medium is the brand, the other is someone that doesn't matter. Secondly, it's not easy to follow the author, so even if I did read the author bio at the bottom, following the author is a pain. Finally, everything the above article mentioned. Medium articles are all about playing SEO games and "Growth hacking" before good content (literally). I'll ready Medium articles, but personal blogs are far more credible every day of the week in my book.

That being said, I would be interested in how you reached the conclusion that people are more trusting of medium articles?