How Big Is Amazon? Its Many Businesses in One Chart
npr.org
npr.org
https://s3.amazonaws.com/oxfam-us/www/static/media/files/Beh...
This is trying to show how many pies Amazon has its fingers in, and for the vast majority, nobody is going to recognize any logo, and using text would make a chart like the food industry one hopelessly busy and hard to read. As it is, that food chart is really only good at conveying one thing since it doesn't clearly differentiate groups of ownership form each other, which is consolidation of an industry into a few large companies. That doesn't even make sense in this case, as instead it's trying to show the reach on one company.
Like, surprise, you can buy produce, clothing, shoes, and books on Amazon and pay with one of two rewards cards.
I'm not sure I follow.
> Like, surprise, you can buy produce
Through a completely different brick-and-morter grocery business, While Foods, which was bought when already a supermarket chain.[1]
> clothing, shoes
Through Zappos, which is its own online identity with its own shopping portal, which caters specifically to clothes. Also bought when it was already an online specialty retailer.[2]
> books
Of course you can buy books. That's what Amazon started doing. Goodreads, is a social network for books and book recommendations, Amazon publishing does publishing, Audible makes audio versions not just sells them, and AbeBooks is listed as selling Art and collectibles.
> on Amazon and pay with one of two rewards cards.
And they provide financial services and transaction processing. Amazon Pay works anywhere that supports it, just like Apple Pay and Samsung Pay.
I really, really don't understand where you're coming from. Yes, you should be surprised that one company can do all that, since I don't think any other company ever has before.
1: https://www.wsj.com/articles/amazon-to-buy-whole-foods-for-1...
They sold shoes before they acquired Zappos, and AmazonFresh predates the Whole Foods acquisition.
You completely ignoring the substance of my comment to reiterate your point without addressing what I noted.
What does what goods you were able to buy on Amazon have to do with digital publishing or the production of audio content, or providing financial services/transaction processing?
> not through Zappos or Whole Foods, but literally on Amazon.com.
> AmazonFresh predates the Whole Foods acquisition.
AmazonFresh as a beta rollout predates the Whole Foods acquisition by less than three months.
I struggle to see how you equate a physical retail network with hundreds of locations with what was a food delivery service or just in beta at select locations food pickup service.
> They sold shoes before they acquired Zappos
I think this is the only item you've noted that is actually not that different than what Amazon was already doing.
Their chart becomes much less impressive if you distill it down to only independent businesses within Amazon.
Ah, I see, we interpreted the meaning of "many businesses" differently. I interpreted businesses to mean markets, as used colloquially in "we're getting into the business of X". You seem to have interpret it as "companies".
The article isn't trying to just point out entities Amazon owns, it's trying to indicate all the markets Amazon has entered, as indicated by the line "Below is a snapshot of many of the dozens of companies or divisions that Amazon owns and operates, showing its reach is far and wide."
It's a little oversimplified, but it does a good job of explaining how large Amazon is to the layperson.