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Maybe I'm a little naive, but to me, "renting" data sounds a lot like just selling data.

Right... but it’s a known dark pattern for companies to make deceptive-but-technically-true assurances, so I’m not so sure. They do it because it works, as evidenced by what you say. I do tend to trust Cloudflare to do what they say, but they should say it with full clarity.

According to a comment on ProductHunt:

> “Cloudflare will never sell your data or use it to target ads. Period.".

https://www.producthunt.com/posts/the-1-1-1-1-app#comment-69...

"Sell" does not cover rent, trade, share, lease, give, etc. Period.

No. We (Cloudflare) barely even store the data, we get rid of it as fast as we can.

OK, that's great. Just as feedback to the company, if you're able to pass it on to someone, as a potential user I would feel more confident in the service if they would clarify the wording (not just from a Hacker News account, I mean). From a user's perspective outside the company it's hard to distinguish between weasel words, and the mere appearance of weasel words.