1. It gives a great morale boost so many other not so sexy US places outside of silicon valley. YES big success possible outside of Silicon Valley.
2. Now with this big SAP investment, UTAH will get considerable 'tech employment' boost longer term instead of same old crowded Silicon valley & New York (sky rocking housing prices)
3. The way the company grew organically for long time instead of hitting VC money from day one (another big company that did was Atlassian)
4. a very rare father-son founder company and a family company (brother and many of family members in big roles)
> both his parents held doctorates and his father lectured about market research at the University of Oregon. The Smiths moved to Utah around the time Ryan’s father opted to work at Brigham Young University, and in 2002, the pair started Qualtrics, originally targeting academics that needed to conduct field research.