Gizmodo is off my content rotation effective now

I have only been a "faithful" reader of Gizmodo really since the iPhone 4 build-up. They were a kind of Engadget-Lite, and I enjoyed how they pulled in a healthy dose of tech tangents (things that were more products of living in a techy world than the gadgets themselves).

But then 2 things happened:

1) I started reading HN (obsessively, I admit). All of a sudden, my Gizmodo feed is full of things I already know from 3 days ago b/c they were here earlier.

2) The % of Gizmodo's NSFW content spiked. Now, I'm no prude, but seriously I don't want to read a Fleshlight review right after a Nikon review. And tell me how "Porn Pumpkin Carving" fits into a digitally connected life? Or why I need to read about the "iPhone app makes anyone look naked" 3 times (it was a feature 3 times, first as a concept, second as an app-is-in-development announcement, third as an app-launch announcement)??

I think the lesson for HN-ers is that if you fragment your brand promise, you're going to lose customers. Am I right??