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Because Oracle doesn't give a crap, they know they have a captive market and are the definition of a rent-seeking company. They don't sell their products based on their merits, they do it because companies have either have no choice or are already held hostage by them.

Because he is Larry Ellison? It is the same guy who thought the first version of Oracle DB should be v2.

From Wikipedia: "Note that there was no v1 of Oracle Database, as Larry Ellison, "knew no one would want to buy version 1."

https://en.m.wikipedia.org/wiki/Oracle_Database#Releases_and...

Because people can have opinions and don't have to shill out to the highest bidder. Amazon is in a position where they don't have to rely on Oracle, and that's a good thing for them. It's also a good thing for everyone else.