I’m so pleased with this. I’ve been burned by counterfeit apple Products in Amazon before, after they make the change I’ll be a lot more comfortable getting free 2 day delivery on my Apple Watch bands.
I’ll fine paying a small price premium to guarantee that I’m not getting counterfeit goods. I hope more big brands adopt this.
Eventually every company can just sell direct to consumers through Amazon. Why bother having your own website and e-commerce solutions when you can just give Amazon a cut to handle all the headache for you?
Selling on Amazon is not DTC. Shopify is DTC. Amazon is a middleman like Wal-Mart and Best Buy. Amazon doesn't handle all headaches- it creates numerous new headaches. Selling on Amazon is not a long term strategy and at most it should make up 1/3 of your digital sales.