Facebook is exactly the right company to pull this off in a way that actually changes the 'industry'. I really want this to be successful and as good as I hope it can be.
* Dating apps live and die by their userbase so we're already doing pretty good there.
* Using the social graph for matches is brilliant since its actually how people IRL do it and you have a built in endorsement system with mutual friends. Having what amounts to an audit trail of "I know this guy, he's cool" gives me a lot more confidence that I'm not getting into trouble.
* More than any other dating platform they have the tools to combat bots and fakes at scale.
* Strongly connecting dating with IRL identity is basically mandatory for safety.
* Facebook has huge potential to make dating safer by knowing when you're together detecting suspicious activity. Integrating their crisis response system would be a game changer.
* Dating apps necessarily collect a lot of user information, there isn't much way around it, and for all their faults Facebook has way more experience than anyone else in protecting it.
* Good on them for removing picture messages, I can't say I'm ever happy to receive unsolicited dick pics.